If we had a definitive answer to that, we’d bottle it and sell it. Here are some things we expect our speakers to stick to in the name of interestingness:
1. Deliver a brand-new talk.
2. Share something you haven’t shared before.
3. Show your passion.
4. Tell a story.
5. Don’t be a big-head.
6. Don’t be afraid of commenting on other talks.
7. No pitching.
8. Remember: laughter is good.
9. No scripts.
10. Stick to your time limit.
We will punish any rule-breaking. Unless it is brilliant rule-breaking, then it’s okay.